Amanda Cromhout, CEO and Founder of Truth.
An industry body dedicated to supporting loyalty excellence and thought leadership across the African continent.
About the African Loyalty Association
The African loyalty industry is showcasing loyalty excellence in thousands of brands, for millions of consumers, across multiple countries, on one African continent.
The African Loyalty Association brings together the minds of loyalty professionals at a time when there is deep investment in this industry and enormous progress of customer loyalty experiences.
The African Loyalty Association’s sole purpose is to make loyalty thought-leadership accessible via education & training platforms, webinars, networking and industry insights.
The Association is launched by Truth, a global loyalty consultancy, which has been designing award-winning loyalty strategies and loyalty experiences for its clients, across the globe but deeply rooted in Africa. Truth’s team has over 50 years of loyalty experience to share with the African Loyalty Association.
Our membership benefits
- Get access to exclusive content published by the African Loyalty Association and Truth: Quarterly loyalty landscape whitepaper published by Truth.
- Opportunities to network and collaborate: Join industry peer groups to support knowledge sharing and networking.
- Quarterly African Loyalty Association virtual networking event and industry webinar.
- Opportunities to showcase thought-leadership and case studies.
- Build loyalty credentials through Truth’s Customer Academy (our training academy) and personalised mentorship programmes: 10% discount on all Truth Customer Academy training courses (including certified Diploma in Loyalty CADipLTM).
- 10% off mentorship programmes, working directly with Amanda Cromhout.
- Save on leading loyalty events and awards:
- 5% conference registration discount to International Leaders in Loyalty.
- 1x free entry into the African Loyalty Awards valued at $250.
From the founder
I have seen an impressive explosion of loyalty programmes and industry excellence across Africa over the past few years. My purpose in launching the African Loyalty Association is to create the best platform for loyalty professionals to grow their knowledge base and network within our industry – brought to by loyalty experts. Together we can showcase the continent’s loyalty brilliance.
Further to the membership benefits, I am offering 10% off mentorship programmes, working directly with me.
Amanda Cromhout
CEO | Author | Founder | Keynote speaker