Free subscription
$0 per year
for limited spots
An industry body dedicated to supporting loyalty excellence and thought leadership across the African continent.
Free subscription
- Access to exclusive loyalty content
- Quarterly virtual industry webinar
- Staying in the loop with loyalty in Africa
- Opportunities to network and collaborate with industry peer groups
Premium subscription
$199 $99 per year
discount until 31 Dec 2025
- Access to exclusive loyalty content
- Attendance at deep loyalty specialist groups e.g. loyalty fraud group
- Opportunities to network and collaborate with industry peer groups
- Opportunities to showcase your own thought-leadership and case studies
- Save on building loyalty credentials through Truth’s Customer Academy (our training academy) and personalised mentorship programmes:
- 10% discount on all Truth Customer Academy training courses (including certified Diploma in Loyalty CADipL™).
- 10% off mentorship programmes, working directly with Amanda Cromhout.
- Save on leading loyalty events and awards:
- 5% conference registration discount to International Leaders in Loyalty and South African Loyalty Awards event
- 1x free entry into the African Loyalty Awards valued at $250.
From the founder
Amanda Cromhout, CEO and Founder of Truth.
I have seen an impressive explosion of loyalty programmes and industry excellence across Africa over the past few years. My purpose in launching the African Loyalty Association is to create the best platform for loyalty professionals to grow their knowledge base and network within our industry – brought to by loyalty experts. Together we can showcase the continent’s loyalty brilliance.
Further to the membership benefits, I am offering 10% off mentorship programmes, working directly with me.
Amanda Cromhout
CEO | Author | Founder | Keynote speaker