The African loyalty industry is showcasing loyalty excellence in thousands of brands, for millions of consumers, across multiple countries, on one African continent.
The African Loyalty Association brings together the minds of loyalty professionals at a time when there is deep investment in this industry and enormous progress of customer loyalty experiences.
The African Loyalty Association’s sole purpose is to make loyalty thought-leadership accessible via education & training platforms, webinars, networking and industry insights.
The Association is launched by Truth, a global loyalty consultancy, which has been designing award-winning loyalty strategies and loyalty experiences for its clients, across the globe but deeply rooted in Africa. Truth’s team has over 50 years of loyalty experience to share with the African Loyalty Association.
Amanda Cromhout, CEO and Founder of Truth.
I have seen an impressive explosion of loyalty programmes and industry excellence across Africa over the past few years. My purpose in launching the African Loyalty Association is to create the best platform for loyalty professionals to grow their knowledge base and network within our industry – brought to by loyalty experts. Together we can showcase the continent’s loyalty brilliance.
Further to the membership benefits, I am offering 10% off mentorship programmes, working directly with me.
Amanda Cromhout
CEO | Author | Founder | Keynote speaker
Joining Amanda in support of the loyalty industry across the African market is the African Loyalty Advisory Board:
Over 15+ years of digital experience predominantly focused on marrying business strategy with execution, building and growing omnichannel capabilities, launching new digital products and customer experiences. I believe that to be effective in a digital-driven era, one needs experience and vision. Experience to ask the right questions, vision to adapt to change and solve problems, whilst laying foundations for the future.
A customer first mindset in everything I do, Poet Maya Angelou put this to words: “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” That’s doing things the customer way!
Previously operating in the South Africa market loyalty programmes with Old Mutual Rewards, Clicks ClubCard and Woolworths WRewards. From managing the product/service of the programme and redesigning the strategy (Woolworths and Clicks), to building programmes from design to development and implementation (Old Mutual and Vivo Energy).
